Hotel Sales Case Study using NLP

Year 2012. Period: First quarter 2012. Industry: Hospitality. Company: A 3 star hotel chain with hotels spread all over India. Business in this period was down due to many reasons. National economy wasn’t doing very well. The rupee was falling every day, and the recession was standing bare faced.

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Building Rapport in Social Media Marketing

Building your individual, professional or brand’s rapport online may sound easy with a variety of tools and social media platforms available, but managing the right kind of rapport with a consistent message, without getting too repetitive isn’t actually a cakewalk.  Building online rapport is not fully accomplished by advertising. In…

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Rapport

Rapport is one of the basic requirements of effective communications.  It is one of the most fundamental tool that helps almost all walks of life where we need to communicate and get desired results. As Wiki puts it – Rapport is a term used to describe the relationship of two…

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Startup Business – Getting your initial clients…

Starting a business, and looking for customers?  There are numerous ways one can do it, and some are relatively less expensive. One of the easiest ways to understand who are the customers for your products or services is to check and identify other related businesses in your field. They usually…

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